Tuesday, July 6, 2010

Loyalty or craze for luxury brands

After Chanel, it is time for another luxury brand to send branded models on the runway. And no, not through their clothes, but rather through their own skin.

It was the designer Marc Jacobs who apparently called his personal tattooist, Scott Campbell, to apply temporary logo-inspired tattoos to the male models. With the "skin"-scarves, the models looked for me like fashion victims or victims of a system where there is no boundary between knowing luxury and being on competition for more labels to wear. I consider this "art-representation" a lack of responsability of the brands. Next to follow are Louis Vuitton cigarettes or Chanel guns....? Maybe not, but who knows how far we let this go.

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