Charlotte Casiraghi for Gucci

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Charlotte Marie Pomeline Casiraghi, born August 3rd 1986, is the granddaughter of the late Prince Rainier and late Princess Grace of Monaco, or also known as Grace Kelly.

She is also the daughter Caroline, Princess of Hanover.

She is fourth in line to the throne of Monaco.

She is the niece of the sovereign of Monaco.

She was, at the age of only 16, number ten on a list of the world's most eligible young women.

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She appeared on the cover of the September issue of Vogue Paris in 2011.

She promoted sustainability in fashion.

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She has an equestrian career in show jumping.

She is the official equestrian ambassador of the Gucci label.


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And now...
...she has been named the new face of the Gucci brand.

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I can't see a better partnership, both for the Italian brand but also for the Principality of Monaco. Charlotte Casiraghi fits perfectly the Gucci image, and has also been a low profile person so far, which would not affect any brand image, and the fact that her face will be promoted by such an international brand will bring an air of freshness (something which has been started by the presence of Charlene, in my opinion) to the Principality. As her uncle, she speaks out for sustainability, and therefore her voice can now be heard even better.
A win-win situation, I would say.
What do you think about this?

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Two Royal Weddings, Different Approaches. Lexus as Official Supplier.

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While some are distracted by merchandise such as the above, others try to make a statement while choosing brands and the way they use objects for a royal wedding. This is also the case of the Principality of Monaco. Although at the moment everybody's eyes are towards London and that future Royal Wedding in April of Kate and William, on the Mediterranean there are also preparations being done for the 2nd of July of this year, when Prince Albert II of Monaco will say yes to his fiancee, Charlene Wittstock. So this is why there was a selection of vehicles made for this event, and no, it's not a carriage, but it is this Lexus LS600h, which has already received the "MC 01" license plate and flashing lights. It is another occasion for HSH Prince Albert II to make a statement for the environment, and he is making it loud and clear by choosing Lexus also as the Official Supplier to the principality. The car which will be used at his wedding will be used at a parade pace on a pure electric mode and this is why he again shows how determined he is about environmental issues. It is widely known that he is very supportive of this matter and he has been offering Monegasque citizens the opportunity to engage in this eco-friendly step by offering massive tax credit to anyone who would choose to buy an electric car in the Principality.

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