Monday, March 26, 2012

Charlotte Casiraghi for Gucci

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Charlotte Marie Pomeline Casiraghi, born August 3rd 1986, is the granddaughter of the late Prince Rainier and late Princess Grace of Monaco, or also known as Grace Kelly.

She is also the daughter Caroline, Princess of Hanover.

She is fourth in line to the throne of Monaco.

She is the niece of the sovereign of Monaco.

She was, at the age of only 16, number ten on a list of the world's most eligible young women.

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She appeared on the cover of the September issue of Vogue Paris in 2011.

She promoted sustainability in fashion.

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She has an equestrian career in show jumping.

She is the official equestrian ambassador of the Gucci label.

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And now...
...she has been named the new face of the Gucci brand.

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I can't see a better partnership, both for the Italian brand but also for the Principality of Monaco. Charlotte Casiraghi fits perfectly the Gucci image, and has also been a low profile person so far, which would not affect any brand image, and the fact that her face will be promoted by such an international brand will bring an air of freshness (something which has been started by the presence of Charlene, in my opinion) to the Principality. As her uncle, she speaks out for sustainability, and therefore her voice can now be heard even better.
A win-win situation, I would say.
What do you think about this?

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