Thursday, January 5, 2012
Versace for H&M Cruise Collection 2012
Ok, so the first collection from H&M in collaboration with Versace (or the other way around) was not so great in my opinion. Contrasting very much with what she had created for her own house Versace, Donatella made a great collaboration with H&M in terms of publicity but not so much in terms of quality. I was extremly disappointed, and the fact that even after over a month from the launch I was able to see a huge stock in a H&M shop in Hamburg - in the center of the city and in the biggest shopping area around - was not a good sign.
For the Cruise collection, the Versace house and H&M have approached things differently, it seems. The released pictures show less glitz and glam but more of feel-good factor, a bit of freshness and playfulness. The accessories, even if almost as bold as the ones in the previous collection, seem to be more feminine, while the men clothing seems to be a bit more conservative while still keeping some typical Versace marks.
From panthers (previous) to fruits,...this collection seems like a totally different attitude. It comprises of 24 womenswear items and 14 for men. The collection which also includes beachwear and lingerie will be available only in a very selective network - meaning in the countries where H&M has an E-commerce site: UK, Germany, the Netherlands, Denmark, Sweden, Norway.