The car was unveiled on Thursday, the 30th of June this year, in Berlin, Germany, making this the first time that porcelain is used in the creation of a car, more than that, the fastest car in the world. Stefan Brums, Marketing and Sales Director of Bugatti explains that the idea of doing what they did seems a bit strange at first, but that was exeactly the challange that made everything so interesting and by keeping the high standards of quality and esthetics while experimenting with new materials, they were faithful to what the legacy of Ettore Bugatti means.
Porcelain is used in seven locations on the outside of the car, such as fuel and oil filler caps, wheel centers or the large "EB" badge on the back. Inside, there are five places, one of them being a relief between the seatbacks in the back, depicting an elephant on its two backlegs. This elephant, so Bugatti, is the inspiration source for the collaboration of these two companies.
The car is still up for sale and maybe someone might buy it, because then they would get a unique piece of art and technology. Nevertheless, this does not come cheap: 1,65Million Euros!
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