Chanel goes online - WOW!
Being one of the last luxury and fashion houses to adopt this "trend", or better put, this retail development, Chanel will finally be available for e-commerce. But hold your horses, because the house is taking it one step at a time.
The first project will be an online store at the famous online luxury retailer Net-a-Porter for a capsule jewelry collection, called Coco Crush, with prices from 2000 to 20000 dollars. A sort of pop-up store starting 15th of April 2015 - meaning today.
As for the Chanel online-store, Bruno Pavlovsky states that the site might be ready in September 2016, even if rumours indicate it could be up and running already in the first quarter next year.
I look forward to seeing this (inevitable) change for the house and will remain until then
...in the mood for Chanel.
(Picture source:http://cdni.condenast.co.uk/426x639/k_n/netaporter-vogue-7-9apr15-pr-b_426x639.jpg; Video source: https://www.youtube.com/watch?v=DgtOz3ThhXI)